Walk On Amazing

To walk on cork flooring is to walk on an abundance of beneficial and unique traits. It’s to walk on sustainability, on thermal and acoustic insulation. It’s to walk on purified air, on a material which comes from the cork oak tree without damaging it. To walk on cork flooring is to walk on a light, impressively elastic material that is shock-absorbent, hypoallergenic and if that weren’t enough, it comes in 17.000 different possibilities. To walk on cork isn’t to walk on just any floor.
Captain Scott Kelly spent a total of 520 days in space throughout his astronaut career, but he never got to walk on another planet. So we invited him to be the first person to Walk on Amazing. A 600 sqm replica of an area of Mars, printed onto cork flooring. A sustainable, shock and sound absorbing, thermally insulated, air quality improving type of floor, that you can have in 17.000 designs. Now, in 17.001
To walk on cork isn’t to walk on just any floor
Scott Kelly is an American astronaut. Veteran of four space missions, he was part of the “One Year Mission”, a mission of 340 consecutive days in space in the International Space Station, the longest time a human being spent in the Station. The goal was to prepare future missions to the deep space and to Mars.

The mission was successful, but Scott Kelly never had the chance of setting foot on Mars. So we have invited him to be the first man to walk on Mars. How?
By creating our 17.001 Mars design.

Resorting to 4k Mars Rover photographs paired with images from satellites that are orbiting Mars, we have reconstituted an area of 600 sqm of the planet’s surface, on a 1 to 1 scale in a warehouse.

The Mars surface was printed on cork flooring which was the floor of the warehouse. The walls were also decorated with the Martian plains, mountains and dunes, thus conveying an even more realistic experience. Afterwards, we invited Scott Kelly to be the first man to ever walk on this amazing floor.

Now you too can Walk on Amazing.
About the campaign
180º Mars
Floor Simulator

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